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Publish your app in the App Store and Google Play

You have a finished app and want it in the App Store and Google Play, but you don't want to set up a company, store accounts, or deal with payments, taxes and legal documents? We publish it on our own store profile and take on the whole back office, so you can focus on growing the app and winning users.

Every month you get a report and a payout. While the contract runs the app formally belongs to us, and when it ends it passes to you.

Who it's for. For people who have a finished app and want us to publish it and run everything around it.

Upfront cost
from $149, depending on the plan
Commission
10–30% of revenue
Time
about 2 weeks
Ownership
Appaya until the contract ends, then you
Publisher
Appaya
Submit your app to Launch

What we take on

  • Payments, legal documents and store assets
  • Publishing on iOS and Android, then ongoing support
  • Accounting and a monthly payout with a report

What you do

  • The finished app and its description
  • A plan: lower upfront fee or lower commission
  • A contract, one year by default

What it costs

When we publish your app on our own store profile, one of the plans below applies. The more you pay upfront, the lower the commission. We agree the exact amount within a range after a call, before you sign anything.

Publishing plans
Publishing plansUpfrontCommission
Basic$149–$29930%
Standard$299–$49920%
Pro$89910%
VentureBy invitation$0up to 10%

Step by step

  1. Day 0

    Submission

    A description, screenshots and a short screen recording.

  2. Within 24 hours

    Our reply

    We tell you if we're in, and what we still need from you.

  3. A few days

    Terms

    We choose a plan, settle the number inside its range and sign the contract, plus an NDA if you want one.

  4. About 2 weeks, then monthly

    Stores and payouts

    Payments, documents and store assets, then publishing on iOS and Android. Every month you get a report: downloads, revenue, commission, payout. We pay out once your share, after commission and store fees, is at least $30. A smaller amount rolls into the next month.

What to prepare

  • A working app: a build or a test link.
  • 3 to 15 screenshots.
  • 30–60 seconds of screen recording: open the app, show the main feature and the paywall, if there is one. No editing.

Frequently asked questions

Who owns the app in Launch and Studio?

We do, formally, while the contract runs. It's the only way to take payments and handle tax legally. The contract is one year by default and can be extended. When it ends, the app is yours.

When do I get paid?

Once a month, with a report: downloads, revenue, commission, payout. We pay out when your net share, after commission and store fees, is at least $30. A smaller amount rolls into the next month.

What if the app doesn't earn?

You only pay the upfront fee. Commission is a share of revenue, so we earn when you earn.

How do I record the video?

30–60 seconds of screen recording: open the app, show the main feature and the paywall, if there is one. No editing.

How much does it cost to publish an app in the App Store and Google Play?

When we publish it, one of the plans applies: from $149 upfront and 10–30% commission, depending on the plan. Exceptional projects may get Venture: $0 upfront.

Do I need a company to publish an app?

Not if we publish it (Launch or Studio). The app goes out on our store account, and payments, taxes and settlements are on our side.

Who handles the tax on in-app sales?

In Launch and Studio, we do. That's why we are the formal owner of the app while the contract runs.

Can I take the app back when the contract ends?

Yes. When the contract ends, the app passes to you.

How long does it take to build and publish an app?

We reply within 24 hours, agree the terms in a few days, and the build usually takes about 2 weeks. Store review time depends on Apple and Google.

The other paths

  • BuildYou have an idea. We build the app and hand it over to you.More about Build
  • StudioYou have an idea. We build, publish and run it, and you get a share of the revenue.More about Studio

Tell us about your project

Submit your app to Launch

We reply within 24 hours. A submission commits you to nothing.

From app to a business that works.

Services

  • Launch
  • Build
  • Studio

Company

Appaya Sp. z o.o.
Al. Jerozolimskie 109/70
02-011 Warszawa

Contact

  • studio@appaya.net
  • +48 881 223 959

Documents

  • Terms of service
  • Privacy policy
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