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From idea to the app stores, with a share of the revenue

You have an idea but don't want to deal with the build or the release? With Studio we build the app, publish it in the App Store and Google Play and run it, and you get a share of the revenue.

It combines the Build and Launch paths: you pay for the build and choose a publishing plan. Every month you get a report and a payout, on the same terms as Launch.

Who it's for. For people who have an idea and want to leave the build, the release and the running of the app to us, while they get a share of the revenue.

Upfront cost
Build from $299 + a publishing plan from $149 (see plans below)
Commission
10–30% of revenue
Time
about 2 weeks for the build
Ownership
Appaya until the contract ends, then you
Publisher
Appaya
Submit your idea to Studio

What we take on

  • Concept, design and build
  • Publishing and the whole back office, as in Launch
  • A monthly payout with a report

What you do

  • Tell us the idea, we work out the rest together
  • Approve the quote and choose a plan
  • A contract, one year by default

What it costs

When we publish your app on our own store profile, one of the plans below applies. The more you pay upfront, the lower the commission. We agree the exact amount within a range after a call, before you sign anything.

Publishing plans
Publishing plansUpfrontCommission
Basic$149–$29930%
Standard$299–$49920%
Pro$89910%
VentureBy invitation$0up to 10%

Step by step

  1. Day 0

    The idea

    Tell us briefly what the app should be. We work out the rest together.

  2. Within 24 hours

    Our reply

    We tell you if we're in, and what we still need from you.

  3. A few days

    Concept and terms

    We settle the concept, the build quote, a plan and the contract.

  4. About 2 weeks, then monthly

    Build, stores, payouts

    We build, publish and run the app. A monthly report and payout on the same terms as Launch: $30 minimum, smaller amounts roll over. When the contract ends, the app is yours.

What to prepare

  • A few lines on what the app should do and who it's for.
  • Optional: sketches, inspiration, links.

Frequently asked questions

Who owns the app in Launch and Studio?

We do, formally, while the contract runs. It's the only way to take payments and handle tax legally. The contract is one year by default and can be extended. When it ends, the app is yours.

When do I get paid?

Once a month, with a report: downloads, revenue, commission, payout. We pay out when your net share, after commission and store fees, is at least $30. A smaller amount rolls into the next month.

What if the app doesn't earn?

You only pay the upfront fee. Commission is a share of revenue, so we earn when you earn.

How is Studio different from Build?

With Build you get a finished app and publish it yourself. With Studio we build it, publish it and run it, and you share in the revenue.

How much does it cost to publish an app in the App Store and Google Play?

When we publish it, one of the plans applies: from $149 upfront and 10–30% commission, depending on the plan. Exceptional projects may get Venture: $0 upfront.

How much does it cost to build a mobile app?

The build starts at $299. We give an exact quote after you describe the project, and it depends on the number of screens, the logic and integrations.

Do I need a company to publish an app?

Not if we publish it (Launch or Studio). The app goes out on our store account, and payments, taxes and settlements are on our side.

Who handles the tax on in-app sales?

In Launch and Studio, we do. That's why we are the formal owner of the app while the contract runs.

Can I take the app back when the contract ends?

Yes. When the contract ends, the app passes to you.

How long does it take to build and publish an app?

We reply within 24 hours, agree the terms in a few days, and the build usually takes about 2 weeks. Store review time depends on Apple and Google.

The other paths

  • LaunchYou have a finished app. We publish it and run the back office.More about Launch
  • BuildYou have an idea. We build the app and hand it over to you.More about Build

Tell us about your project

Submit your idea to Studio

We reply within 24 hours. A submission commits you to nothing.

From app to a business that works.

Services

  • Launch
  • Build
  • Studio

Company

Appaya Sp. z o.o.
Al. Jerozolimskie 109/70
02-011 Warszawa

Contact

  • studio@appaya.net
  • +48 881 223 959

Documents

  • Terms of service
  • Privacy policy
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